Tips to make the most of your marketing budget during a recession
Marketing is a major expense of companies, although, practically, it should not be, as every penny you invest in marketing returns to you in terms of benefits like conversions, increased traffic and increased overall brand exposure. Things that are working today might not work tomorrow – after all, nothing lasts forever. When the dynamics of the business world and the economic world transform, you will have to change your marketing strategies. Even though marketing is regarded as an investment rather than an expenditure, publicising it does not make sense when the demand is low. Of course, you will have to check out what is working and what is not and accordingly, you will make a marketing strategy. For instance, if you are a private lender that provides a personal loan with noguarantor , you will have to stop marketing these loan products when the economy is going through a recession. Most of the people will be unemployed and on a tight budget. Of course, they would have pu